OLD SPICE

Campaign of the Year
CLIENT
CAMPAIGN DETAILS

The entry of Old Spice to the Polish esports market simply could not be missed! The brand, in addition to the advertising spot prepared with the participation of our stars in the specially prepared Nervarien Studio was visible during the transmission of the World League in League of Legends Championship – Worlds 2018 and a dedicated game designed in retro style.

The numbers speak for themselves – the advertising spot has gone all over the Internet – it has been watched over 2 million times via YouTube. What is more, branded content has been displayed on Facebook as many as 5 million times! The culmination of the campaign was the award of the Polish Esport Awards 2019 in the category “Campaign of the Year”.

RESULT

75,210,000

views on FB

2,067,000

views on YT

3,386,000

views on Twitch


Production House: Epic Pictures